Magnetile is an interactive key fob and holder designed for a hotel refurbishment in Bath. The hotel utilises the traditional door keys in favour of the modern key card and required a solution which could store the keys elegantly behind the hotel reception desk.
Each tile is magnetic and can hold a diamond shaped folded key ring vertically in place. This design solution enables the keys to be held magnetically behind the reception desk whilst also producing an interesting focal point.
Each steel key ring has the hotel room engraved onto its surface and can fit inside a palm. The tiles are made from folded stainless steel or Bath Stone.
This project won the MoreySmith Design Award 2014